The 2018 Charity Digital Skills Report

Charity Digital Survey Launch

In 2017 we launched the Charity Digital Skills Report to better understand how not for profit organisations across the UK are using digital. We assessed the skills gaps and how these effect the sustainability of the sector. This report aimed to build on other reports on the sector such as the Lloyds Digital Maturity index, the House of Lords Select Committed Report and the Technology Trust White Paper

Just under 500 charity professionals were surveyed for the 2017 Charity Digital Skills Report and the results painted a very worrying picture for the sector. Half of the charities surveyed didn't have a digital strategy and while most are working to improve their culture, just 27% have aligned their digital and organisational strategies. For the full report including commentary from leading charity digital figures, recommended resources and calls to action, click here.

The 2017 report generated significant interest, with features in the Guardian and mentions in the House of Lords.

2018 and Beyond

The 2018 Charity Digital Skills Report has been launched with three key aims:

  1. To assess progress and changes in the sector following the 2017 report
  2. To allow individual charities to reflect on changes they have made over the last 12 months
  3. To allow charities to benchmark themselves against sector averages

In addition, the 2018 report has added a section to help understand health charities and hospices in greater depth.

Take part in the 2018 report via this link

All responses must be received by midnight on 16 Feb and the results will be in the press on 14 March 2018.

Background

The Skills Platform is a training marketplace focusing on the needs of the health, social care and charity sectors. The platform focuses on digital skills for the charity sector to help fill the skills gaps identified by the Lloyd's Digital Maturity Index and our 2017 Charity Digital Skills Report. The Skills Platform is part of the Workforce Development Trust, a not for profit organisation committed to helping organisations raise performance and outcome through the development of their workforce

Dave Evans, Skills Platform product manager commented:

"The 2017 Digital Skills Report showed that the charity sector sees the benefits of digital - The vast majority of charities think that growing digital skills will help improve fundraising and to deliver their strategies more effectively. This is encouraging, yet digital is often pushed down the priority list, with half of all charities not developing a digital strategy. We know that the charity sector is doing amazing work and in some areas is leading other sectors, so we hope the 2018 survey will show the progress being made in the sector and help add to the momentum we've seen build over the last year".

We have partnered with Zoe Amar on the 2018 Digital Report once again as one of the sector's leading lights on the subject. Zoe has become the voice of the sector on digital and we're proud to partner with her again.

Free Resources

Charities and other not-for-profit organisations can find help with their digital skills with the following digital toolkits:

Partners

This year, we are proud to be partnering with the Charity Learning Consortium to help expand the reach of the 2018 report. The Charity Learning Consortium offer cost effective, quality eLearning to more than two million people in the third sector across the UK. Find out more at www.charitylearning.org. The Charity Learning Consortium also support the Clear Lessons Foundation which provides over 1,000 free bite-sized learning videos to charity workers in the uk. Find out more at https://clearlessonsfoundation.org/.

Martin Baker, CEO of Charity Learning Consortium adds:

"Charities were trailblazers using ‘digital’ technology – most notably as early adopters of social media for marketing and fundraising. But a digital approach is not as simple as just having a web presence, and when it comes to truly embracing digital transformation across entire organisations, the sector has not lived up to those early signs of promise.

There are of course lots of reasons for that. The most obvious perhaps that charities often inherit a mishmash of outdated software and hardware, there may not be in-house expertise, and different departments may be working in ‘silos’. Working together, sharing resources and expertise, is vital for digital transformation.

But if there is one thing that I have learned in more than 20 years of working with charities to develop their staff using a digital approach, it’s that 'necessity is the mother of invention'. Charities are great at facing challenges head on, and I’ve seen some fantastic examples of low budget, simple solutions to using a digital approach to workforce development over the years. Those charities leading the way are not necessarily the biggest organisations with budgets to match – they may just be thinking differently.

Ultimately, a digital approach makes perfect sense for the sector, helping it stay efficient and agile whilst saving valuable time and money, so I’m proud to support this survey and interested to see the results. Organisations like the Charity Leaning Consortium can really help the sector take the next step towards digital transformation – we’re ready and willing to help".

Take part in the 2018 report via this link

Charity Digital Report 2018