Following the launch of The Charity Digital Skills Report, which revealed that many UK charities are still struggling to get to grips with digital, today we have launched the Charity Digital Toolkit. This is a sequel to the successful Charity Social Media Toolkit and showcases best practice, expert insight and practical tips to directly help charities navigate through digital transformation.
The Charity Digital Toolkit is relevant for anyone working in the charity sector – from frontline staff through to experienced digital managers, senior leaders and trustees. Everyone has a role to play in successful digital transformation and can benefit from this free resource.
It covers the basics of digital such as mapping your audience and developing your digital strategy; understanding the benefits of different marketing channels and measuring success. Leadership; fundraising; governance and risk are also particular areas of focus.
Charities and key influencers have been involved in developing the toolkit and have shared their own experiences and insights. This includes Martha Lane Fox CBE, who has written the foreword; the Charity Commission and Diabetes UK. Marie Curie has also shared its own digital transformation journey and revealed how tapping into digital can reap rewards for fundraising and income generation.
The toolkit also looks ahead to the future; at digital trends which will disrupt the sector and reshape the way supporters behave and engage with charities. If the future is digital, the right skills are crucial. Here, Breast Cancer Care shares advice on the skills your organisation needs to get digital right and how to upskill staff if there is a digital skills gap.
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