The Charity Social Media Toolkit has been developed by the Skills Platform, and co-written by Zoe Amar.
Hosted by Skills for Health, The Skills Platform is a not for profit service providing a unique market place to help you search and compare training providers and consultants who have experience and knowledge in delivering to the health and charity sectors.
Skills Platform product manager Dave Evans saw a need for a social media toolkit that provided the grounding in fundamentals and shared some of the brilliant examples now emerging across the charity sector. Zoe Amar, a digital marketing and brand specialist was brought on to co-author the social media toolkit.
Dave Evans said: “As an organisation, we want to ensure the charity sector feels supported in learning new skills to continue to deliver what they need to in an efficient manner, and for many charities and third sector organisation, social media enables this opportunity. Social media is a free resource that can prove truly valuable to those charities who may not have enough budget or time to do traditional marketing or advertising. We wanted to create the toolkit to break down the walls of social media to all and encourage them to give social media a try.”
Having worked in digital for 8 years, Zoe Amar is experienced in working with third sector organisations such as The Royal College of Nursing, Crimestoppers and The School for Social Entrepreneurs Speaking of the toolkit’s development,
Zoe said: “There is a lot of information available to communications professionals working with charities and third sector organisations but for those who’ve never approached social media before, it can be a daunting task figuring out where to start. Equally, if you’ve been using these channels for while it’s good to sense check what you’re doing against best practice. ‘The Charity Social Media Toolkit has been developed to bring together all the information and encompasses everything that’s available into one, easy-to-read space. It’s a reader-friendly website that allows those looking to enhance their current understanding, or those who are starting out on social media, can go to as their one-stop shop for everything social.”
For more information about the Skills Platform or the Charity Social Media Toolkit, please get in touch:
Skills Platform manager: Dave Evans