BY MEGAN GRIFFITH GRAY - NCVO
In the wake of the referendum result, the charity sector in the UK faces many challenges. There’s significant potential for economic volatility, leading to cuts to funding and increased demand for services. In this kind of climate, charities need to look at strategies and tools that will help them navigate an uncertain period. We can all still achieve our goals if we work smart, be creative and become more agile. Charities need to seek out guidance and advice wherever available, whether it’s the support NCVO give members or resources such as this toolkit.
The focus must, more than ever, turn to our audience and those we are trying to help. What do we know about them? 76% of all internet users are using some form of social media. More than one-third of people already prefer using social media rather than the telephone for customer support, and most expect a response within an hour — if not faster. This trend is only likely to grow. Charities both large and small will need to scale up their communications at a time when they have fewer resources. Social media is one answer to that challenge.
The Skills Platform's Charity Social Media toolkit is an excellent resource which can help charities to ramp up their social media and maximise the results from these channels. It covers everything from the basics of how to develop a strategy, manage social media day to day and measure success. It also includes tactics such as fundraising on social media, storytelling and crisis comms. It features experts such as Zoe Amar, Beth Kanter and Ross McCulloch. And it also includes many brilliant case studies from charities such as The Fawcett Society, Breast Cancer Care and the Joseph Rowntree Foundation. I defy anyone to read it and not be inspired by how much you can achieve with social media.
I hope you find the toolkit as useful as I have and wish you all the best with developing your social media strategies.
Megan Griffith Gray - Head of Digital and Communications NCVO