Diploma in Management and Leadership (Level 5)

Delivery Method: eLearning

Who is this course aimed at?

The Diploma is targeted at those wanting to obtain a qualification to management and leadership skills, qualities and knowledge required for a management role.

Course Objective:

This course provides understanding and skills required of a manager/leader in an organisational context, through applying current theories.

Entry Requirements:

You need to be aged 19 or over to do this course.

Principles of Management and Leadership

Successful businesses need leaders to provide them with direction and purpose and managers to ensure that business activities allow the vision to be fulfilled and goals achieved.In this unit you will learn about the theories that have shaped the understanding of leadership and management and how these ideas have provided a guide to action for managers and leaders who secure success for their businesses

Strategic Business Management & Planning

Strategic plans shape the long term purpose and direction of businesses. These plans are agreed by the board in response to an evaluating of the internal and external business environment. The changing business environment often results in strategic plans then involves radical change as when a software house elects to develop electric vehicles. In this unit you will learn about the importance of strategic planning in businesses and how and why businesses develop their strategic plans. Strategies vary between businesses. Some opt for growth, others opt for market share and yet others opt for brand leadership.

Strategic Decision Making

Businesses have to adapt and change in response to internal and external factors if they are to survive. Strategic development necessitates strategic decision making to shape the future purpose and direction of businesses.In this unit you will learn about the role of information in strategic decision making. Markets are fluid and businesses need to understand the markets in which they operate in order to capitalise on any changes.

Product / Service Portfolio Management

Businesses need to exploit their brands and to manage the risks of being too dependent on particular products or services. To this end they develop portfolios of products and services so that competitive advantage is sustained and developed.Portfolio management means that unprofitable or outmoded products and/or services are withdrawn but new ones are added. In this unit you will learn about the need for a product and/or service portfolio in an organisation.

Principles of Innovation & Change Management

Well managed innovation and change lead directly the improvement of a business’ competitive advantage. New products, services, materials, processes and markets all drive business efficiency and attract new customers so helping businesses meet their objectives.In this unit you will learn about the need for innovation and change in businesses. Many, such as aerospace and pharmaceutical firms actively seek to innovate by investing in research and development activity. Businesses want to offer more profitable products and services, customers want cheaper and better products and services and regulators impose legal requirements on markets.

Customer Relationship Management

Businesses need to establish positive relationships with their customers. Managing customer relationships involves finding the customers and keeping them by engaging with them in ways that both provide customer satisfaction and ensure profitable and continuing business opportunities.In this unit you will learn about the importance of customer relationship management. All business spend money, time and energy finding customers so it is important to get value from and offer value to customers by ensuring the relationship is an enduring and profitable one.

Marketing Management

Today marketing has a more prominent role in an organisation as organisations move more towards market-orientation. Today, organisations have become more aware of the changing needs of their customers and the increasingly competitive market place. To maintain or improve their market share an organisation will need good marketing knowledge and accurate decision making processes. In this unit, learners will gain an understanding of the marketing strategies that can help managers achieve marketing and organisational goals in a competitive marketplace that is focused on satisfying customer needs.

Course delivery

At the beginning of the course you will be given access to the course notes and assigned your tutor, you can then work through the course and assignments at your own pace. You will need to apply examples from your organisation and carry out further research to complete the assignments.

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