HOW TO DEVELOP A DIGITAL STRATEGY

NCVO
Delivery Method: e-Learning

Better digital engagement means better campaigns, more loyal supporters and reduced costs. Take your current digital efforts one step further with expert advice on how to create an integrated digital strategy for your charity website and social media channels. Plus, get top tips on free tools you can use to track results and measure your digital impact. Watch our introductory VIDEO.

What's included?
  • assess the landscape. VIDEO
  • developing the strategy. VIDEO
  • get CREATIVE with your strategy. VIDEO
  • measure your success. VIDEO

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What are the learning outcomes?

By the end of the course you'll be able to:

  • understand what a digital strategy is
  • set your vision and objectives
  • develop a strategic CREATIVE plan
  • measure your success with the right tools.
Cost

This e-Learning course costs £8.99.

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About the trainer

Dean Russell is the European Social Media Director for LEWIS PR, a leading Global Communications agency. Dean has worked in leading agencies in the digital & communications industry and his clients include the British Heart Foundation, RSPCA and the RNIB. He has been a judge for the Third Sector Excellence Awards and the British Video Association Awards and contributes regularly to Times Higher Education, Health Service Journal and PRWeek. He also writes a regular column for Third Sector magazine. Dean is a former special advisor for the British Interactive Media Association and an active Volunteer Champion for the Media Trust, the UK's leading communication charity and an FRSA. Outside of work, Dean is also a St Albans District Councillor, where he is the Chair of the St Albans Health & Wellbeing Partnership. Dean also blogs regularly on his website TheRussellReview.

About the SROI Network

The SROI Network is a membership organisation dedicated to the use and development of the Social Return on Investment methodology internationally, encouraging a community of practice along the way.

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