Google Tag Manager Training

Delivery Method: Face-to-face

We pride ourselves on giving fun, hands-on Google Analytics and Tag Manager training.

The course is structured so attendees can get involved and feel comfortable with the theory and develop the practical skills needed to use Google Tag Manager effectively. If you're a marketer wanting to learn about GTM or an experienced analysts this workshop is for you. Our team of tutors are experts in their field and professionally trained to train. We aim to send you away feeling confident in your tags and ready to start tracking.

About the day:

  • The course has been designed, and will be run by, our in-house Google Tag Manager expert
  • Delegates should be beginner-intermediate users of Google Analytics and Tag Manager
  • Delegates should have access to their Google Analytics accounts and they must bring their own Wi-Fi enabled laptop to access their data during practical sessions
  • We’ll provide enough tea, coffee, biscuits, sandwiches and fruit to get you through the course!
  • The course costs £395+VAT and is held at our offices in Bath starting at
  • 9:30am. The day should be finished between 4:30-5pm


  • Welcome and introduction
  • Introduction to Google Tag Manager
  • Tags, rules and variables
  • The user interface
  • Setting up Google Analytics
  • Preview and debugging
  • Click and form tracking
  • Version control
  • AdWords tags
  • Floodlight integration
  • GTM data layer
  • Cross-domain tracking
  • Custom HTML tags
  • Ecommerce tracking

Who is this for:

  • Anyone involved in marketing for not profit, healthcare or other organisations
  • Team members looking to develop their digital strategy
  • Team members looking to tack the effectiveness of campaigns
  • Social media managers wanting to see the impact of their activities


  • The course costs £474 inc VAT and is held at our offices in Bath starting at 9:30am. The day should be finished between 4:30-5pm

Contact us for details of group bookings.

Dates available on arrangement

SearchStar can also create this course for you on arrangement either at your workplace or at one of their locations.

We can arrange this training on your premises for your team. Please contact us for further details.
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£474.00 (inc VAT)
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