Developing a Fundraising Strategy

The School For Social Entrepreneurs
Delivery Method: Face-to-face

A strong fundraising strategy helps you to decide how to fund and sustain your work, prioritise different fundraising opportunities and make best use of your limited resources. Developing an effective strategy requires a methodical approach, a sound knowledge of how fundraising works and an honest evaluation of organisation’s position.

This workshop will give you a comprehensive process for developing your own fundraising strategy, as well as a number of powerful decision-making techniques for wider use. We’ll start by explaining some vital foundation exercises that you should do before developing your fundraising strategy to articulate why fundraising is necessary, review your current performance and identify how to reach key fundraising audiences.

We’ll then show you how to evaluate and prioritise different fundraising activities, and set up your organisation for fundraising success. The workshop includes several group exercises and we’ll be sharing plenty of real-life charity examples along the way.


10:00 amArrival, registration & refreshments
10:30 amIntroduction
10:45 amGroup discussion: what are the biggest challenges when developing a fundraising strategy?
11:15 amOur unique fundraising strategy process
11:30 amLaying the foundations for your fundraising strategy
1:00 pmLunch
2:00 pmScoping & prioritising fundraising activities
3:45 pmSetting up for fundraising success
4.15 pmQuestions and evaluation
4.30 pmClose

What do participants say?

“Very useful – I will go back and put this all into practise” Helen Wright, B3 Living

“Good coverage of the core topics” Kirsten Bayes, Reading Pride

“Very engaging” Georgia O’Brien, Reprieve


For this one day workshop plus all course materials you pay:

  • Organisational turnover £1m+ : £149
  • Organisational turnover £500,000 – £1m : £129
  • Organisation turnover £100,000 – £499,999 : £109
  • Organisational turnover less than £100,000 : £79
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