Business Growth and Improvement within the Hospitality Industry

Limited Government funding available for this course! Find out if your staff are eligible. Call 01132 251 244 today!

This course will provide employees with the necessary skills and knowledge needed to grow and improve a business in the hospitality sector. It will also equip staff with core knowledge on subject areas including marketing theory, digital marketing and social media – an essential skill in an ever growing technological environment.

The scope of topics covered within this course make it perfect for staff who wish to develop and progress their career. Staff will also benefit from the vast range of knowledge to be gained from this course, as they enhance their skill set.

Benefits for the business

  • Upskill staff members
  • Can be used as a staff benefit or as part of a development scheme
  • Grow employee’s skills to develop business communication and awareness
  • Increase employee’s knowledge base.

Benefits for the employees:

  • Gain a nationally recognised qualification
  • Enhance both personal skills and professional development
  • Courses are delivered as distance learning, allowing learners to choose when and where to study
  • Personal tutors are assigned to ensure learners have the support needed to succeed.

Unit 1: Principles of marketing theory

This unit will provide employees with knowledge on segmentation of markets including customer classifications, how to cluster customers with similar characteristics, data collection methods and Customer Relationship Management (CRM) activities and systems. This unit will also cover the role of marketing when enhancing the sales of products and services, customer loyalty, performance indicators, evaluation arrangements and the significance of brand and reputation to sales performance. Furthermore, this unit provides understanding of the principles of socially responsible marketing, the importance of involving stakeholders and core values.

Unit 2: Principles of digital marketing

This unit will provide employees with an understanding of the role of digital marketing within overall marketing strategy as well as Search Engine Optimisation (SEO) and the requirements of marketing research using the internet. This unit will also provide employees with knowledge on the uses of digital marketing devices and messages, as well as how to use digital technology for marketing purposes.

Unit 3: Introduction to social media channels

This unit will provide employees with an understanding of social media channels as well as how to use them to engage with an audience and how to create a social media identity.

Dates available on arrangement

HRUK E-Learning can also create this course for you on arrangement either at your workplace or at one of their locations.

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