Internet Marketing Fundamentals - Online Course - CPD Accredited
Internet Marketing Fundamentals - Online Course - CPD Accredited.
Welcome to The Mandatory Training Group's online Internet Marketing Fundamentals training course. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).
Marketing has changed dramatically over the last decades. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a broad audience.
This online Internet Marketing Fundamentals training course will provide the learner with a great set of skills to market your business online. Content is the king of Internet marketing, and learners will need to know how to utilise their great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals.
Course content
This online Internet Marketing Fundamentals training course includes the following:
- Module One: Getting Started
- Module Two: SWOT Analysis in Marketing
- Module Three: Marketing Research
- Module Four: Real-Time Marketing
- Module Five: Brand Management
- Module Six: Social Media (I)
- Module Seven: SEO Basics
- Module Eight: Social Media (II)
- Module Nine: Website Characteristics
- Module Ten: Capturing Leads
- Module Eleven: Campaign Characteristics
- Module Twelve: Wrapping Up
Who is the course for?
This online Internet Marketing Fundamentals training course is suitable for those marketers, entrepreneurs or anyone interested in knowing more about digital marketing.
Course aims
Our comprehensive online Internet Marketing Fundamentals training course will provide learners with a great set of skills to market their business online. Content is the king of Internet marketing, and learners will need to know how to utilise their great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals.
Learning outcomes
The learning outcomes of this online Internet Marketing Fundamentals training course are to:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognise your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads.
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