Branding - Creating and Managing Your Corporate Brand - Distance Learning CPD

Sancus Solutions Ltd
Delivery Method: Distance

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to. This course will get you started on the road to creating a perfect brand.

Learning Outcomes

  • Define what a brand is (particularly a strong brand) and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand’s products, the features of those products, and their values
  • Write a mission, vision, and style statement for a brand
  • Describe the basics of positioning a brand
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and understand how to respond to the results

Sancus Distance Learning Courses are an ideal way to complete your training in your own time at a pace to suit yourself. When you enrol you will receive your workbook through the post (don't forget to give us an address for delivery) and full instructions on how to submit your work for assessment. Once your paper has been marked and you have been successful then a certificate will be issued to you.


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