Building a Brand on Social Media - Distance Learning CPD

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

Learning Outcomes

• Define terms related to social media branding
• Create a strategy for your social media brand
• Describe various social media platforms and identify what platforms fit your brand
• Communicate effectively over social media
• Deal with negative feedback and criticism
• Create a social media playbook to guide brand ambassadors
• Evaluate your brand strength and revise your strategy

Sancus Distance Learning Courses are an ideal way to complete your training in your own time at a pace to suit yourself. When you enrol you will receive your workbook through the post (don't forget to give us an address for delivery) and full instructions on how to submit your work for assessment. Once your paper has been marked and you have been successful then a certificate will be issued to you.