Creating a Google AdWords Campaign - Distance Learning CPD

Sancus Solutions Ltd
Delivery Method: Distance

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Learning Outcomes

  • Define Google AdWords and pay per click
  • Set up keywords lists and groups
  • Find tracking and statistical information
  • Describe conversions from clickthroughs
  • Decide whether they will write their own ads or enlist help

Sancus Distance Learning Courses are an ideal way to complete your training in your own time at a pace to suit yourself. When you enrol you will receive your workbook through the post (don't forget to give us an address for delivery) and full instructions on how to submit your work for assessment. Once your paper has been marked and you have been successful then a certificate will be issued to you.


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£30.00 (inc VAT)
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