Marketing Essentials - Online Training Package - CPDUK Accredited
The Mandatory Training Group
Delivery Method: eLearning
Marketing Essentials - Online Training Package - CPDUK Accredited.
Welcome to The Mandatory Training Group's online Marketing Essentials training package. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).
This online Marketing Essentials training package will teach you about modern marketing approaches and help you understand how these can be used to grow a business. This online Marketing Essentials training package will explain both the importance and power of marketing for your business and outline the fundamental steps to developing the most effective strategy.
Course content
This online Marketing Essentials training package includes the following modules:
Your Shop Window - Your Website training module
Unit 1: Why having a great website is important
Unit 2: How to make your website stand out
Unit 3: How to use your website as a marketing tool to grow your business
Do Your Research (Brand & Product) training module
Unit 1: What market research is
Unit 2: Why brand research is important
Unit 3: How to conduct effective market research
Know Your Customers training module
Unit 1: What it means to “know your customers”
Unit 2: How you can get to know them
Unit 3: How to use customer knowledge techniques to boost sales
The Power of Social Media training module
Unit 1: Why social media is important to business
Unit 2: How to use social media as a marketing tool
Unit 3: How to create good content to get your business trending
Curating the Right Content training module
Unit 1: What it means to “curate the right content”
Unit 2: The benefits of sharing other people’s content
Unit 3: How to select strong content to boost your business
The Role of Partnerships training module
Unit 1: The different partnership models
Unit 2: How partnership marketing could benefit your business
Unit 3: How to choose the right partnership for your business
Brand Ambassadors training module
Unit 1: Why brand ambassadors are important in today’s world
Unit 2: The role of brand ambassadors in marketing
Unit 3: How to choose the correct ambassador for your brand
Unit 4: How to establish a brand ambassador program
The Power of Networking training module
Unit 1: Why “who you know, not what you know” is true in networking
Unit 2: How to build strong connections
Unit 3: How to find networking opportunities that will benefit your business
Show Don't Tell training module
Unit 1: Why the simple “hard sell” no longer works
Unit 2: How powerful images can say more than words
Unit 3: How to create effective content to convert sales
Introduction to Marketing Automation training module
Unit 1: What marketing automation is
Unit 2: How it can streamline marketing and make it more effective
Unit 3: How to implement MA into your current strategy
Unit 4: The “dos and don’ts” of marketing automation.
Who is the course for?
This online Marketing Essentials training package is suitable for business owners or marketing managers as well as anyone who wishes to start their own business, those looking for work, and employees who want to learn more about business structure and law.
Course aims
This Marketing Essentials e-learning package aims to:
Help you navigate the digital marketing playing field
Teach you about the modern approaches to marketing and help you understand how these can be used to grow a business.
Learning objectives
On completion of this Marketing Essentials eLearing package, the learner will be able to:
Explain both the importance and power of marketing for business
Outline how your website can be utilised as a marketing tool to grow your business
Explain the importance of brand research
Identify ways to conduct effective market research
Explain what it means to 'know your customers'
State how to use customer knowledge techniques to boost sales
Explain the importance of social media to business
Explain what it means to 'curate the right content'
Justify selecting strong content to boost business
State the different partnership models
Explain the importance of brand ambassadors in today’s business world
Describe the role of brand ambassadors in marketing
Give examples of how to build strong connections
Outline how to find networking opportunities that will benefit your business
Give reasons why powerful images can say more than words
Describe marketing automation.
Learning outcomes
The learning outcomes of this online Marketing Essentials training package are to assist the learner:
Define 'market automation'
Explain the importance of having a great website
Describe how to make your website stand out
Define 'market research'
List different ways of getting to know your customers
Justify using social media as a marketing tool
Create good content to get your business trending
List the benefits of sharing other people's content
Choose the right partnership for your business
List ways to implement marketing automation into your current strategy
Outline the “dos and don’ts” of marketing automation
Create effective content to convert sales
Establish a brand ambassador program
Choose the correct ambassador for your brand.
Why is this online Marketing Essentials training package essential?
The internet has turned our world into a global shopping mall. If you are a business owner or marketing manager, you need to make sure your online presence stands out. The online Marketing Essentials training package will help you on the need to know your customers, the power of social media, the need to curate the right content, the need for networking and automation among others.
You also need to know the importance of brand ambassadors and showing customers, you understand their needs and demonstrating how your product can help will take your sales to the next level.
Marketing Essentials - Online Training Package - CPDUK Accredited.