Marketing Essentials - Online Training Package - CPDUK Accredited

Marketing Essentials - Online Training Package - CPDUK Accredited.

Welcome to The Mandatory Training Group's online Marketing Essentials training package. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

This online Marketing Essentials training package will teach you about modern marketing approaches and help you understand how these can be used to grow a business. This online Marketing Essentials training package will explain both the importance and power of marketing for your business and outline the fundamental steps to developing the most effective strategy.

Course content

This online Marketing Essentials training package includes the following modules:

• Your Shop Window - Your Website training module
  • Unit 1: Why having a great website is important
  • Unit 2: How to make your website stand out
  • Unit 3: How to use your website as a marketing tool to grow your business
• Do Your Research (Brand & Product) training module
  • Unit 1: What market research is
  • Unit 2: Why brand research is important
  • Unit 3: How to conduct effective market research
• Know Your Customers training module
  • Unit 1: What it means to “know your customers”
  • Unit 2: How you can get to know them
  • Unit 3: How to use customer knowledge techniques to boost sales
• The Power of Social Media training module
  • Unit 1: Why social media is important to business
  • Unit 2: How to use social media as a marketing tool
  • Unit 3: How to create good content to get your business trending
• Curating the Right Content training module
  • Unit 1: What it means to “curate the right content”
  • Unit 2: The benefits of sharing other people’s content
  • Unit 3: How to select strong content to boost your business
• The Role of Partnerships training module
  • Unit 1: The different partnership models
  • Unit 2: How partnership marketing could benefit your business
  • Unit 3: How to choose the right partnership for your business
• Brand Ambassadors training module
  • Unit 1: Why brand ambassadors are important in today’s world
  • Unit 2: The role of brand ambassadors in marketing
  • Unit 3: How to choose the correct ambassador for your brand
  • Unit 4: How to establish a brand ambassador program
• The Power of Networking training module
  • Unit 1: Why “who you know, not what you know” is true in networking
  • Unit 2: How to build strong connections
  • Unit 3: How to find networking opportunities that will benefit your business
• Show Don't Tell training module
  • Unit 1: Why the simple “hard sell” no longer works
  • Unit 2: How powerful images can say more than words
  • Unit 3: How to create effective content to convert sales
• Introduction to Marketing Automation training module
  • Unit 1: What marketing automation is
  • Unit 2: How it can streamline marketing and make it more effective
  • Unit 3: How to implement MA into your current strategy
  • Unit 4: The “dos and don’ts” of marketing automation.

Who is the course for?

This online Marketing Essentials training package is suitable for business owners or marketing managers as well as anyone who wishes to start their own business, those looking for work, and employees who want to learn more about business structure and law.

Course aims

This Marketing Essentials e-learning package aims to:

• Help you  navigate the digital marketing playing field 
• Teach you about the modern approaches to marketing and help you understand how these can be used to grow a business.

Learning objectives

On completion of this Marketing Essentials eLearing package, the learner will be able to:

• Explain both the importance and power of marketing for business
• Outline how  your website can be utilised as a marketing tool to grow your business
• Explain the importance of brand research
• Identify ways to conduct effective market research
• Explain what it means to 'know your customers'
• State how to use customer knowledge techniques to boost sales
• Explain the importance of social media to business
• Explain what it means to 'curate the right content'
• Justify selecting strong content to boost business
• State the different partnership models
• Explain the importance of brand ambassadors in today’s business world
• Describe the role of brand ambassadors in marketing
• Give examples of how to build strong connections
• Outline how to find networking opportunities that will benefit your business
• Give reasons why powerful images can say more than words
• Describe marketing automation.

Learning outcomes

The learning outcomes of this online Marketing Essentials training package are to assist the learner:

• Define 'market automation'
• Explain the importance of having a great website
• Describe how to make your website stand out
• Define 'market research'
• List different ways of getting to know your customers
• Justify using social media as a marketing tool
• Create good content to get your business trending
• List the benefits of sharing other people's content
• Choose the right partnership for your business
• List ways to implement marketing automation into your current strategy
• Outline the “dos and don’ts” of marketing automation
• Create effective content to convert sales
• Establish a brand ambassador program
• Choose the correct ambassador for your brand.

Why is this online Marketing Essentials training package essential?

The internet has turned our world into a global shopping mall. If you are a business owner or marketing manager, you need to make sure your online presence stands out. The online Marketing Essentials training package will help you on the need to know your customers, the power of social media, the need to curate the right content, the need for networking and automation among others. 

You also need to know the importance of brand ambassadors and showing customers, you understand their needs and demonstrating how your product can help will take your sales to the next level.

Marketing Essentials - Online Training Package - CPDUK Accredited.