Sales Essentials - Online Training Package - CPDUK Accredited

Sales Essentials - Online Training Package - CPDUK Accredited.

Welcome to The Mandatory Training Group's online Sales Essentials training package. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

This online Sales Essentials training package will help you improve your business, by imparting the knowledge and skills that your employees need to know how to analyse, interpret, and present data correctly. With so much focus placed on using data in the modern workplace, data literacy is a vital skill to possess. From sending perfectly pitched letters and emails, to writing clear reports that will influence important business decisions, increasing their skills in written communication can make working life a whole lot easier, and make sure you get your facts right, you need to do your research.

Course content

This online Sales Essentials training package includes the following modules:

• Sales Listening Skills training module
  • Unit 1: The benefits of becoming an effective listener
  • Unit 2: Effective sales listening skills and techniques
  • Unit 3: How to use your listening skills in everyday sales conversations
  • Unit 4: What makes a great conversation and when to use humour
  • Unit 5: How to be yourself, genuine & build relationships
  • Unit 6: Social contracts and how to connect with people
  • Unit 7: Tips for better active listening.
• Creating your Pipeline training module
  • Unit 1: How to research your audience
  • Unit 2: The customer lifecycle
  • Unit 3: The definition of ‘pipeline’
  • Unit 4: How to generate leads
  • Unit 5: How to nurture and qualify leads
  • Unit 6: How to make a meeting plan
  • Unit 7: How to move sales along the pipeline
• Managing your Pipeline training module
  • Unit 1: How to follow up on your best leads and drop the dead ones
  • Unit 2: How to assess the needs of your customer
  • Unit 3: How to monitor pipeline metrics
  • Unit 4: How to manage time effectively
  • Unit 5: How to prioritise your prospects
  • Unit 6: How to meet critical targets
  • Unit 7: How to use CRMs
• The Sales Pitch training module
  • Unit 1: Your offering and Unique Selling Points (USPs)
  • Unit 2: The ‘elevator’ pitch
  • Unit 3: How to up your pitching game
  • Unit 4: Storytelling & the release of the trust hormone
  • Unit 5: How flattery builds confidence.
• Effective Presentations training module
  • Unit 1: The art of presentation
  • Unit 2: How to communicate successfully
  • Unit 3: The importance of storytelling.
• Selling the Proposed Solution training module
  • Unit 1: The meaning and methods behind solution selling
  • Unit 2: How to understand the needs of your customers
  • Unit 3: When to use questions rather than a hard sell.
• Building Benefits training module
  • Unit 1: The difference between benefits and features
  • Unit 2: Understanding ROI – a change of perspective
  • Unit 3: The not-so-obvious advantages of benefits
  • Unit 4: Why customers don’t care about your product.
• Keeping Prospects Engaged training module
  • Unit 1: How and why you should engage
  • Unit 2: What are ‘calls to action’ and how to employ them
  • Unit 3: How to keep prospects invested
  • Unit 4: How to personalise your content.
• Closing Difficult Deals training module
  • Unit 1: Why persistence is key
  • Unit 2: The art of negotiation
  • Unit 3: How to make a compelling offer
  • Unit 4: The importance of influencing.
• Importance of Sharing Sales Feedback training module
  • Unit 1: How feedback can improve offerings
  • Unit 2: How to identify real concerns and objections
  • Unit 3: How to establish USPs through feedback
  • Unit 4: How sharing feedback benefits us.

Who is the course for?

This online Sales Essentials training package is ideal for anyone on a team who is starting a career in sales or marketing and needs to build essential sales skills quickly. This training package can also be used as a refresher for those stuck in a rut and need a reminder of what techniques and strategies are available.

Course aims

This online Sales Essentials eLearning package aims to:

• Help you acquire knowledge and skills in sales or marketing 
• Familiarise yourself with the different techniques and strategies in sales or marketing.

Learning objectives

On completion of this online  Sales Essentials e-learning package, the learner will be able to:

• Discuss the benefits of becoming an effective listener
• Explain to nurture and qualify leads
• Describe how to make a meeting plan
• Demonstrate how to move sales along the pipeline
• Justify  following up on one’s best leads and drop the dead ones
• Explain how to up one’s pitching game
• Justify the importance of presentation in selling a product or service
• Describe how to communicate successfully
• Explain why storytelling is important
• Explain the value of knowing the needs of one’s customers
• Explain why persistence is key
• Describe the art of negotiation
• Explain how sharing feedback is beneficial.

Learning outcomes

The learning outcomes of this online Sales Essentials training package are to:

• Describe how to use one’s listening skills in everyday sales conversations
• Know when to use humour
• Discuss the different ways of connecting with people
• Describe the term 'customer lifecycle'
• Outline how to generate leads
• Explain how to assess the needs of one’s customer
• Describe how to monitor pipeline metrics
• Create an elevator pitch
• Analyse the methods behind solution selling
• Differentiate between benefits and features
• List ways to keep prospects invested
• Describe ways to personalise content
• Explain how feedback can improve offerings
• List the benefits of better active listening.

Download Full Course Description (PDF)

Sales Essentials - Online Training Package - CPDUK Accredited.