How to rank higher on the Skills Platform

How to rank higher in Skills Platform search results:

The number one factor in Skills Platform search results is topic relevance, so if you want to appear in more search results (and receive more interest), make sure your pages include well written descriptions that are tagged with the most relevant topics. Other tips include:

  • A well written introduction and main course listing including your subject key words.
  • Avoid 'spamming' your course listing with keywords, a page that is easier to read will rank better.
  • Think about associated keywords to increase your hits. For example, if your course is about cytology, also include the word 'smears' in your body text.
  • Insert relevant keywords separated by commas.
  • Tag the most relevant topic categories.

Additional search ranking factors:

Other factors help to boost your ranking in the Skills Platform listings are as follows:

  • Accreditations: Having courses recognised by multiple nationally recognised accreditation services will boost your listing. These include but are not limited to - CPD membership, CRGP approval, the ILM, the Skills for Health Quality Mark, and SFJ Awards,
  • Quality Mark accreditation: Providers achieving the Quality Mark will receive a slightly higher weighting than other providers.
  • Positive reviews: Providers with positive reviews will receive a better rating generally.
  • Booking volume: The Skills Platform will reward providers who offer popular courses by making their courses more popular!
  • Enquiry response: Average enquiry response time will be measured to help boost providers offering the best customer service.
  • Profile Completion: Providers who create a richer experience by completing their profiles with well written descriptions and uploading appealing images will receive a ratings boost.

If you have any questions about your listing or want to get in touch for whatever reason, you can reach us here