The Digital Action Plan is our straightforward, personalised learning programme to help teams develop the skills and confidence they need to get the most out of digital.
We are a team of people who have grown up with the internet. We’ve blogged, tweeted and instagrammed our way around the world, helping organisations of all sizes to work out how they can use digital to listen, explain and talk with their audiences.
This might be as simple as running a really effective Twitter account or encouraging staff to share their expertise publicly, through blogging. It can also cover more complex activities, such as developing a digital communications strategy or evaluating the effectiveness of social media campaigns.
Along the way we have learned a lot about, well, learning. Classroom courses and boardroom strategies have their place, but your colleagues need to understand how digital is relevant to them: their careers and the projects they are delivering.
The Digital Action Plan represents how we believe people should develop their digital skills by learning and doing. We take the best of offline workshops and personal coaching, combined with online active learning modules tailored to the needs of each participant.
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