Madeleine Sugden

I help charities maximise their digital content. Whether you are starting your digital transformation, planning a new website or need some general support, I can help. I specialise in user research, producing digital, social and content strategies, and offer bespoke training.

Get in touch

Follow me on Twitter (@madlinsudn), connect with me on LinkedIn or email me at

Let’s work together

Here are a few of the ways I could help you improve your digital communications:

  • bespoke training on writing for the web, social media, digital comms
  • mentoring for people new to digital communications
  • editing and writing content – single pages or whole websites
  • developing house style guidelines and frameworks
  • auditing and benchmarking digital communications against peers / competitors (specialising in analysing fundraising content and producing surveys)
  • developing content or digital strategies including surveys and research.


Before becoming a freelancer I worked at RNIB as Senior Web Editor and as Content Manager at KnowHow NonProfit.

Now I work with organisations of all sizes including NCVO, The Point of Care Foundation, Association of Chairs, Adoption UK, British Society for Haematology and Zurich Insurance (previously Tennyson Insurance).

I also work as a consultant under the auspices of Linda Laurance & Associates and Zoe Amar Communications.

My blog shares examples and tips of charity digital comms.

Contact Madeleine Sugden Review Madeleine Sugden